Stock Status:
Condition: New
SKU : 6176M44
33MP full-frame Exmor R CMOS sensor
BIONZ XR image processor for enhanced speed and performance
Sony FE 28-70mm F3.5-5.6 OSS zoom lens included
759-point phase-detection autofocus system
Real-time Eye AF for humans, animals, and birds
Up to 10fps continuous shooting with AF/AE tracking
4K 60fps video recording capability
5-axis in-body image stabilization (IBIS)
The Sony A7 IV is a powerful hybrid full-frame mirrorless camera designed for photographers and videographers who require high-resolution imaging, advanced autofocus, and professional video capabilities. Bundled with the versatile Sony FE 28-70mm F3.5-5.6 OSS lens, it offers a complete solution for portraits, landscapes, travel, events, and content creation.
Featuring a 33MP full-frame sensor, improved autofocus algorithms, and advanced video recording features, the A7 IV represents a significant upgrade over previous generations. It is ideal for professionals and enthusiasts looking for a camera that excels in both photography and video production.
| Product | Price |
|---|---|
| Sony A7 IV with 28-70mm F3.5-5.6 Lens | KSh 247,600 |
| Feature | Details |
|---|---|
| Camera Type | Full-Frame Mirrorless Camera |
| Sensor | 33MP Exmor R CMOS |
| Processor | BIONZ XR |
| Lens Included | Sony FE 28-70mm F3.5-5.6 OSS |
| Lens Mount | Sony E-Mount |
| Autofocus System | 759 Phase Detection Points |
| Continuous Shooting | Up to 10fps |
| Stabilization | 5-Axis In-Body Image Stabilization |
| Video Recording | 4K UHD up to 60fps |
| ISO Range | 100-51200 (Expandable) |
| Viewfinder | 3.69M-dot OLED EVF |
| LCD Screen | Fully Articulating Touchscreen |
| Memory Slots | Dual Card Slots |
| Connectivity | Wi-Fi, Bluetooth, USB-C, HDMI |
33MP sensor delivers highly detailed images
Excellent dynamic range for professional editing
Outstanding low-light performance with controlled noise
Improved color science for natural skin tones
High-resolution RAW files for advanced workflows
Fast overall camera performance powered by BIONZ XR
759-point autofocus system with wide frame coverage
Real-time Eye AF for humans, animals, and birds
Advanced AI-based subject tracking technology
Up to 10fps burst shooting with continuous AF
Touch tracking and touch focus support
Highly accurate focus acquisition in low light
4K 60fps recording for smooth high-quality footage
10-bit 4:2:2 internal recording support
Full-frame and Super 35 recording modes
S-Cinetone color profile for cinematic output
S-Log3 and HLG profiles for advanced grading
Excellent autofocus performance during video recording
Professional wedding photography
Commercial and corporate photography
Portrait and fashion photography
YouTube and content creation
Travel and documentary production
Professional videography and filmmaking
| Pros | Cons |
|---|---|
| Excellent 33MP image quality | Kit lens is relatively basic |
| Outstanding autofocus system | Higher price than A7 III |
| Strong hybrid photo and video performance | 4K 60fps involves a crop |
| Fully articulating touchscreen | Large files require more storage |
| Advanced professional features | Lens upgrades may add significant cost |
Yes, it offers a higher-resolution sensor, improved autofocus, enhanced video features, and a better touchscreen design.
Yes, it comes with the Sony FE 28-70mm F3.5-5.6 OSS zoom lens.
Yes, it supports 4K UHD recording at up to 60fps.
Yes, it is widely used by professional photographers, videographers, and content creators.
The Sony A7 IV is one of the most capable hybrid mirrorless cameras available today, delivering exceptional image quality, advanced autofocus, and professional-grade video performance. At KSh 247,600 in Kenya, the Sony A7 IV with 28-70mm Lens provides a complete full-frame solution for photographers and creators seeking a versatile camera system that can handle virtually any shooting scenario.
Copyright © 2026 Ups & Battery City - All Rights Reserved.
