Stock Status:
Condition: New
SKU : 4796M44
33MP full-frame Exmor R CMOS sensor
BIONZ XR image processor for high-speed performance
759-point phase-detection autofocus system
Real-time Eye AF for humans, animals, and birds
Up to 10fps continuous shooting with AF/AE tracking
4K UHD video recording up to 60fps
10-bit 4:2:2 internal video recording
5-axis in-body image stabilization (IBIS)
The Sony A7 IV is a professional full-frame mirrorless camera designed for photographers and videographers who need exceptional image quality, advanced autofocus, and professional video capabilities. As a body-only package, it allows users to pair the camera with their preferred Sony FE lenses to create a customized shooting setup.
Featuring a 33MP full-frame sensor and Sony’s powerful BIONZ XR processor, the A7 IV delivers excellent detail, dynamic range, and low-light performance. Its hybrid design makes it an ideal choice for wedding photography, commercial projects, content creation, wildlife photography, and professional filmmaking.
| Product | Price |
|---|---|
| Sony A7 IV Body | KSh 216,200 |
| Feature | Details |
|---|---|
| Camera Type | Full-Frame Mirrorless Camera |
| Sensor | 33MP Exmor R CMOS |
| Processor | BIONZ XR |
| Lens Mount | Sony E-Mount |
| Autofocus System | 759 Phase Detection Points |
| Continuous Shooting | Up to 10fps |
| Stabilization | 5-Axis In-Body Image Stabilization |
| Video Recording | 4K UHD up to 60fps |
| ISO Range | 100-51200 (Expandable) |
| Viewfinder | 3.69M-dot OLED Electronic Viewfinder |
| LCD Screen | Fully Articulating Touchscreen |
| Memory Slots | Dual Card Slots |
| Card Support | CFexpress Type A / SD UHS-II |
| Connectivity | Wi-Fi, Bluetooth, USB-C, HDMI |
33MP sensor produces highly detailed images
Excellent dynamic range for professional editing
Outstanding low-light performance with reduced noise
Improved color science for natural and accurate colors
High-resolution RAW files suitable for commercial work
Fast processing performance powered by BIONZ XR
759-point autofocus system with extensive frame coverage
Real-time Eye AF for people, animals, and birds
AI-powered subject recognition and tracking
Up to 10fps continuous shooting performance
Reliable autofocus even in challenging lighting conditions
Touch tracking and touch focus support
4K recording at up to 60fps
10-bit 4:2:2 internal recording for professional workflows
Full-frame and Super 35 recording modes
S-Cinetone profile for cinematic color reproduction
S-Log3 and HLG support for advanced color grading
Professional autofocus tracking during video recording
Wedding and event photography
Portrait and fashion photography
Commercial photography projects
Wildlife and sports photography
YouTube and content creation
Professional filmmaking and video production
| Pros | Cons |
|---|---|
| Excellent 33MP full-frame image quality | Lens sold separately |
| Industry-leading autofocus system | Higher price than entry-level cameras |
| Strong photo and video capabilities | 4K 60fps recording includes a crop |
| Fully articulating touchscreen | Large file sizes require more storage |
| Advanced professional features | Premium lenses can be expensive |
No, this is a body-only package. Lenses are sold separately.
Yes, it is widely used by professionals for weddings, portraits, commercial work, and events.
Yes, it supports 4K UHD recording at up to 60fps with advanced video features.
Yes, although it is a professional camera, it offers intuitive controls and automatic shooting modes that make it accessible to enthusiasts.
The Sony A7 IV Body is one of the most versatile full-frame mirrorless cameras available, offering a perfect blend of high-resolution photography, advanced autofocus, and professional-grade video capabilities. At KSh 216,200 in Kenya, it is an excellent investment for creators and professionals seeking a powerful camera body that can adapt to a wide range of photographic and video applications.
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